Suppose you have a large amount of data that you need to understand somehow. If the data has 2 or 3 important aspects, and the others can be ignored, then you can quite easily draw a graph. However, when the number of important dimensions is greater it rapidly gets much harder to visualise.
The problem of how best to visualise high-dimensional data is an active area of current research, especially due to the increasing size of the datasets being generated and used in everyday life, and the improvements in computational and graphical tools.
In 1973 the statistician Herman Chernoff had the idea to represent higher dimensional data as cartoon faces. He believed this would take advantage of our excellent natural ability to recognise facial expressions. By making more extreme data values correspond to more extreme facial features, we can more easily identify them amongst all the other data.